by Karen Judd Smith | Apr 2, 2025 | Social Media, Transilience
The Real Big Lie—Telling Ourselves "I Know" Contact Us Turning Information into Knowledge—is the Real Key to Meaningful Success In our information-saturated world, it’s easy to fall prey to a pervasive self-deception: believing that we know something...
by Karen Judd Smith | Oct 5, 2024 | Blog
Elastic Thinking in a Rigid & Fracturing World 5 Ways to Break Free from Polarized Thinking In today’s world, it’s easy to get stuck in black and white thinking. We’re bombarded with ideas and opinions from all sides, and it’s tempting to retreat into the comfort...
by Karen Judd Smith | Nov 28, 2015 | Services
Marketing Has Changed… Once upon a time, businesses could rely on their local Yellow Page, newspaper, or radio ad rep to drive new leads and clients through their doors. And if they offered a valuable product or service and treated their customers with respect,...
by Karen Judd Smith | Aug 5, 2013 | Local Marketing, Social Media
There is some great email subject line research from Adestra that dissects the way people engage with email across the different sectors—B2B, B2C, eCommerce, Event and Charity. You’ll want to bookmark this! Length of Subject Line Avoid the dead-zone in the...
by Karen Judd Smith | Aug 4, 2013 | Featured Articles, Going Mobile, Social Media, Tips 'N Tools
To develop successful marketing strategies today, you need to keep one cardinal rule in mind: It’s all about them—our customers. So the key question for business owners today becomes: “Is my business adapting to the changes in their behavior or am I...
